MSNBC:Obama seeks to widen support base with Florida seniors, Hispanics

We've been discussing the role of occasion in speech-writing, and it seems now that Obama is trying to rally support among Hispanics and the elderly, he has been making attempts to focus on medicare and minority issues. Although he barely won FL last election, he hopes to rally senior support by promising to protect the senior benefits that Romney and Ryan seek to repeal.

http://firstread.nbcnews.com/_news/2012/09/08/13751572-obama-seeks-to-widen-support-base-with-florida-seniors-hispanics?lite