Disaster Economics

This article, published in The New Yorker, discusses the idea that there should be a "Disaster Economics" plan in store for events like Hurricane Sandy. Although many people can donate money, is there a better way to help the relief effort? Is there an economically efficient way to help monetarily?

http://www.newyorker.com/talk/financial/2012/12/03/121203ta_talk_surowiecki